Description
Prerequisites: None
3 cr. hrs. (3 pds: 3 lec.)
Programs: AAS-BUS, ABUS
GenEd: None
Transfer: Elective (ASU, NAU, UA)
Introduction to marketing principles and strategies that are survival tools for not-for-profit and for-profit organizations in today's global and competitive market. Includes the marketing variables product, price, channels of distribution, physical distribution, and promotion. Also includes strategic planning, consumer characteristics and behavior, market environments and market research.